The importance of Web Analytics
In todays day and age it isn’t enough to just have a nice looking site. You need to have a site that achieves specific goals: whether those are extremely detailed business goals or more generalized, over-arching goals… efficient websites today need to have them.
One of the ways to help you refine and modify your site to accomplish those goals is by utilizing web analytics. There are several tools and solutions that you can use to have analytics on your site. The one that I use for both my personal site and TheWebGoods.com is google analytics and it is this particular tool that I will be referencing for the remainder of this post.
Google analytics is FREE to sign up and use. It is also a simple and intuitive tool to work with. You don’t have to have expert knowledge of analytical tools to be able to just jump in and use some its robust capabilities.
Some of the benefits of using an analytics tool is you can see how many visitors you are getting, where they are coming from, how long they are staying on your site and tons of other great information. You are also able to setup analytics for multiple sites under one account, making it super simple to jump around from site to site and see their different statistics.
Some of the benefits of these tools are that you are able to see who your visitors are, where they are going and also where they are exiting your site from. This allows you to execute an iterative design style to your site: meaning that as you notice certain trends and patterns from your analytics, you make design changes to make your site more usable and/or efficient. (For example moving a button that isn’t getting much traffic from your footer into your right column).
Analytics helps us to be more aware of what our users are doing and allows to efficiently make subtle changes that will make it even easier for them to accomplish the tasks that they desire to.
This post isn’t meant to endorse google analytics, that is just the tool that I use. This post rather, is meant to encourage the use of any analytical data that you can gather for your site. It makes us more aware of our user behavior, thus enabling us to be more effective and efficient.
Knowledge (or data in this case) is Power, ROCK ON!
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